Conde Nast Teams Up With Amazon to Streamline Subscription Process: Both Companies Will Collect Data From Readers

Conde Nast and Amazon have struck a deal in which the online giant will begin managing print and digital subscriptions for Conde titles, the companies said on Tuesday.
The program, called "All Access," is meant to simplify the subscription process by sending potential subscribers from the magazines' websites to Amazon.com, where they log in to their Amazon accounts in order to subscribe.

All Access, handled by Amazon.

Amazon will handle the transactions and provide readers with immediate access to magazine content on Kindle Fire, iPad, Android tablets and phones. Conde Nast will continue to handle the delivery of print orders through the Postal Service, the company said.
In handing over subscription-fulfillment to Amazon, Conde Nast is not giving up the valuable data it collects from subscribers: names, emails and home addresses. Amazon gets the same information that it normally would from someone making a purchase on the site, a company spokeswoman said.
It's the first time a magazine publisher has reached such a deal with Amazon and the first time Conde Nast has worked with a third-party to deliver print and digital subscriptions. Potential subscribers can continue to go directly to Conde Nast to manage their subscriptions, and the company said no layoffs will result from the change.
The partnership comes as many of Conde Nast's titles are turning in strong years in terms of ad pages. Vogue's September issue, for instance, is its third-largest. Still, the company has not been immune to the head winds facing publishing. Single-copy sales at Glamour were off nearly 29% through the first half of 2013, according to the Alliance for Audited Media. Vogue's newsstand dropped 10% and Vanity Fair's fell 11%.
Since 2011, Conde Nast has sold subscriptions to its iPad editions via Apple iTunes. In that arrangement, both companies share subscriber data, according to a Conde Nast spokesman. Subscriptions to Conde Nast titles are also available for the Nook on the Barnes & Noble website.
Just 4% of the company's total subscriptions are digital only.
Seven Conde titles are participating in All Access -- Vogue, Glamour, Bon Appetit, Lucky, Golf Digest, Vanity Fair and Wired -- with the remaining titles joining the program later in the year, the company said. Conde has rolled out the program with basement-priced introductory offers, including a six-month print subscription to Glamour for just $3.
Amazon will receive a cut of the subscriptions. Conde Nast and Amazon declined to discuss the financial terms of the agreement.
Last year, Conde Nast joined Hearst, Time Inc., Meredith and News Corp. in offering several of their titles to Next Issue Media, which provides a Netflix-style experience for magazines' tablet editions. A subscription to the service offers readers access to a range of titles.

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IMR Global Report: Business Events Canada Looks to Bring in Bigger Business

Questex Media presents International Meetings Review | View this email online August 21, 2013 Subscribe to this newsletter Visit Internationalmeetingsreview.com IN THIS ISSUE Top Story: VIDEO -- Canada Calling Front Page News: • Middle East: Dubai’s H1 2013 Visitor Stats Top the Charts • UK: Gov't Investigation of IHG Could Drive Down Hotel Rates • Australia: Glebe Island Site Gears Up • Benelux: The Path to Creative Thinking, Part 1 • Sub-Saharan Africa: African Union Considers Creation of Tourism Body • Canada: Four Seasons Hotel Toronto Gets AAA Five Diamond Award • Asia: Hangzhou to Draw 10 Million Visitors With West Lake Expo • Americas: BCD's Integrated Travel and Meetings Initiative Takes Off at GBTA • Americas: Exclusive Association Meetings Survey — Numbers Game • South East Europe: Croatian National Tourism Board Reorganizes • Americas: Seven Secrets for Growing Conference Sponsorship Revenue Key Headlines: Social Media, Libya Hotels, Perth ADVERTISEMENT TOP STORY VIDEO -- Canada Calling By James Latham Greg Klasson of Business Events Canada discussed the strategic alignment of the country's great cities with Canada's own Global Commerce Strategy (GCS). He believes that by combining Canada's knowledge hubs with the wider benefits of investing and living in Canada, Business Events Canada can fish more effectively in the international pool of business events and the investment communities they bring with them. Read More... Related Stories: • Halifax, Nova Scotia: Investment Reveals New Approach to Development • VIDEO -- Business Events Canada Backs Away from Tourism • VIDEO -- Savage Approach to Halifax Investment • VIDEO -- Canadian Convention Centres Collaborate on Data ADVERTISEMENT FRONT PAGE NEWS UK: Gov't Investigation of IHG Could Drive Down Hotel Rates InterContinental Hotel Group promises booking websites more freedom to discount following competition inquiry. Read More... Related Stories: • UK: What Is the Perfect Event? • John Bunting Named Grass Roots Commercial Director • Leadership Events Agency Top Banana Recruits New Bunch • London & Partners Recruits Two New Members Asia: Hangzhou to Draw 10 Million Visitors With West Lake Expo The capital city of China's Zhejiang province will host the 15th West Lake International Expo this October, featuring a series of exhibitions, forums and leisure activities for an estimated 10 million visitors including 50,000 businessmen. Read More... Related Stories: • Asia: Starwood Expects Sustained Growth in China • Asia: China Clinches Hosting Rights to the Royal Trophy • Asia: CWT Report Sees Travel Prices Rising for 2014 Australia: Glebe Island Site Gears Up The newly appointed general manager of Sydney Exhibition Centre @ Glebe Island, Malu Barrios, has confirmed that Reed Gift Fairs will be the first exhibition to kick off the interim exhibition site in February 2014 during the construction phase of the new International Convention Centre Sydney (ICC Sydney) at Darling Harbour. Read More... Related Stories: • Australia: Glebe Island Negotiations Break Down • Australia: Queensland and Qantas Partner for Tourism • Malu Barrios Named General Manager of Sydney Exhibition Centre at Glebe Island • Australian Event Awards Introduces State Awards Sub-Saharan Africa: African Union Considers Creation of Tourism Body “Tourism remains the one industry that can unite Africa because most African countries are developing their very own tourism industry, or are interested by this industry. Tourism is the industry that can have a positive effect on the economy of all our countries, and in so doing benefit the people from our respective countries.” Read More... 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Related Stories: • Americas: Making a Difference, One Soap at a Time • Americas: How One Hybrid Meeting Reached 35,000 Remote Attendees • Americas: GBTA Draws 6,500 Attendees to San Diego August 4-7 ADVERTISEMENT KEY HEADLINES • Achieving Sales Via Social Media (Source: Travel Agent) • JW Marriott to re-open in Tripoli, Libya (Source: Hotel Management) • Perth pips Spain to rock on (Source: CIM Magazine) THE FINE PRINT Feedback Staff Editor: Jena Fox Editorial Director: Ruthanne Terrero Advertise With Us Publisher: James Latham Media Kit: Click here to view Global Publishing Partners meetme • TTGmice • CIM • Meetings International • Questex • BBT Online • tw media • kongres • EventReport • CAT Publications • MeetingsNet • Restec Media • Film & Event Media • Meetings + Incentive Travel Global Event Partners GIBTM • EIBTM • AIBTM • IMEX America • IMEX • IT&CM Asia • IT&CM China • IT&CM India • Incentive Travel Exchange • Europe Meeting Incentive Travel Exchange • Caribbean Meeting Incentive Travel Exchange • Conventa • BTC • MBTM • Meetings Africa • IncentiveWorks Global Association Partners Site • ICCA • EFAPCO • PCMA • UFI • IAPCO • AIPC • European Cities Marketing • Association Congress Follow us on Twitter for regular updates and look for us on Facebook and LinkedIn. 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